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Where it all started

Elite Outdoors Co began in Ocean Grove, on Victoria’s Bellarine Peninsula, with a simple love of the outdoors. Long days on the sand, weekends away with family and friends, and plenty of nights spent around the fire.

We wanted gear that could keep up with the way we actually spend time outside, so we set out to make it. Today we’re still a small, Australian-owned business, building a range for people who’d rather be out there than anywhere else.

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For the love of the Aussie outdoors

There’s nowhere quite like the Australian outdoors. Surf beaches and rock pools, red dirt and gum trees, high-country campsites and riverbanks where the kids can run around until dark.

It’s where the best memories get made, and it’s what inspires everything we do. Whether you’re setting up for an afternoon at the beach or a week off the grid, we want our gear to be the last thing you have to think about.

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Built for all conditions

Australian conditions aren’t gentle. Harsh sun, coastal wind, sand that gets into everything, and long days of setting up and packing down.

That’s why our gear is built on strong steel and powder-coated frames, with heavy-duty 420D and 600D fabrics and UPF50+ canopies to keep the sun off. Chairs rated up to 150kg, gazebos that come with pegs and ropes, and carry bags that make packing up as easy as setting up.

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Gear for the whole crew

From reclining chairs you won’t want to get out of, to carts that haul everyone’s kit across the sand and camp kitchens that turn any campsite into a proper cook-up, our range is designed for families and groups who love getting outdoors together.

Every piece is made to be easy to carry, quick to set up and comfortable once you’re there, so you can spend less time wrestling with gear and more time with the people you came with.

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“Tough enough for the adventure. Easy enough for the whole family.”

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Got a question? Talk to real people, right here in Ocean Grove.

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